I created this logo for Vaco, a Vacation Rental Management Company that provides full service property management solutions to vacation home owners. The typical client has a upscale second home which is only occupied by them part of the year; allowing the company to rent it for the remainder of the year to vacationers. Vacation Homes are a great alternative to hotels and standard resorts. The business is primarily based in the west (Colorado, South Dakota, Wyoming, Montana) but is interested in moving into coastal regions in the future.

The logo is an implementation of multiple meanings in identity design.  The mountain in the background represents the vacation houses in mountain areas and the waves below is for the coastal vacations houses.  The roof line is created with a wood frame in mind as requested by the contest holder to give emphasis to the nature of the business.

If you are interested in this kind of logo, please let me know by sending me a message.